Tate goes to hell

Published in Australian Art Collector, Issue 53, July – September 2010

The Tate Modern’s Turbine Hall descended into anarchy during its recent showcase of independent galleries from all over the world. Melbourne’s Hell Gallery was there to help stir the pot reports Jane O’Sullivan.

How did the founders of a little artist run space from Melbourne find themselves rubbing shoulders with Italian artist Maurizio Cattelan in London? This rags-toriches moment came courtesy of London’s Tate Modern, which invited Hell Gallery to participate in its showcase of independent galleries. Held in May 2010 as part of the Tate’s 10th anniversary celebrations, No Soul for Sale was quickly dubbed the art world’s “Olympics of non-profit groups” by the New York Times.

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